LAS VEGAS--(BUSINESS WIRE)--Harrah's Entertainment, Inc. today announced that seasoned officials Jack Effel and Robert Daily will serve as Tournament Director and Event Director, respectively, at the 2007 World Series of Poker.

As tournament director, Effel will oversee a wide variety of tournament operations, including dealer and floor-person staffing, tournament rules, payout percentages, structures for mega- and super-satellites, and second chance tournaments. Daily's event director duties will include management of accounting, auditing and cage operations as well as office staffing, registration and convention services. Both Effel and Daily will report directly to Howard Greenbaum, Harrah's Western Division Vice President of Specialty Gaming.

"Improving tournament operations is our top priority for 2007," said World Series of Poker Commissioner Jeffrey Pollack. "Howard will provide clear leadership and one-stop shopping on all things poker, and Jack and Bob will manage the tournament and event operations day-to-day. This is a winning combination that deepens our bench and will result in a better experience for players and spectators."

"Jack and Bob know the poker business inside out," said Greenbaum. "Given the enormous complexity of hosting an event of this magnitude, it's important to have truly exceptional people overseeing the details. Jack and Bob fit that description."

Effel and Daily both served as World Series of Poker tournament directors in 2006. The division of labor in 2007 reflects a continuing commitment to improving the world's largest, richest and most prestigious poker tournament.

With a total gross prize pool of more than $171 million and in excess of 48,000 player registrations, the 37th annual World Series of Poker presented by Milwaukee's Best Light shattered every participation and prize money record for a live poker event. The top prize for the $10,000 buy-in No Limit Texas Hold'em World Championship, commonly referred to as the Main Event, reached $12 million.

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