LAS VEGAS--(BUSINESS WIRE)--Consumers have a chance to win "Sweet Seats" to the World Series of Poker Main Event, thanks to an agreement between Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc., and The Hershey Company. Harrah's sweetened the deal by naming Hershey's products the Official Chocolate of the 2007 World Series of Poker.

"The No. 1 name in chocolate is now teamed with the No. 1 brand in poker," said Jeffrey Pollack, commissioner of the World Series of Poker. "We are proud that Hershey has joined our growing family of sponsors."

Hershey will launch a unique consumer promotion awarding two "Sweet Seats" to the World Series of Poker Main Event along with secondary prizes including trips to Las Vegas. The promotion is scheduled to hit in-store displays April through June of 2007 throughout the United States. More than 20,000 display units of Hershey's standard bar chocolate products will feature the World Series of Poker logo and "Sweet Seats" sweepstakes.

Hershey will have the right to use the World Series of Poker name, logo, image and design in promotions of Hershey's products in television, radio, print, Internet and other advertising, as well as on sales-collateral and on-pack materials, premiums and other promotions.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY - News) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, Hershey Foods markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, York, Jolly Rancher, Twizzlers, and Ice Breakers as well as innovative new products such as Swoops and Hershey's S'mores. In addition to its traditional confectionery products, Hershey Foods offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. Visit us at www.hersheynewsroom.com.