19th February 2007. Los Angeles, USA. Interactive Studio Management (ISM) in association with the CMP Game Group will be hosting a charity poker tournament on Tuesday, March 6th during the Game Developers Conference (GDC) in San Francisco, in aid of the Starlight Starbright Children's Foundation.

Stew Kosoy, Senior Partner, ISM Agency commented, "We're excited about bringing together a broad mix of video game professionals from across all sectors of the industry and around the globe for a great game of poker in this first ever benefit competition. We expect that everyone will have a great time and raise a substantial amount for the Starlight Starbright Children's Foundation, this year's benefit partner. Our hope is that the money raised from this charity event will help them continue their inspirational work in helping seriously ill children and their families."

"This association with Interactive Studio Management and the Game Developers Conference is a natural for us," says Paula Van Ness, CEO of Starlight Starbright Children's Foundation. "We have found that having fun, and interactive gaming in particular, is an effective way to help children cope with a serious illness. We are honored to have been selected to benefit from this fundraiser."

One hundred and twenty players will be selected from within the video game industry via invitation and silent bid to play for prizes donated by generous industry partners, a trophy and, perhaps equally important to an industry that makes its living playing games, bragging rights and the title 'ISM Invitational Poker Champion – GDC '07'.

The benefit competition will be held on March 6th beginning at 9:30PM (with doors opening at 9:00PM) at the Marriott Hotel (4th Street San Francisco) in Golden Gate rooms C2-C3. An entry donation of $100 minimum is suggested for each player, with all proceeds for the event going to the Starlight Starbright Children's Foundation. http://www.starlight.org/

No fee will be required for observers. For information and to register for the ISM GDC Charity Poker Tournament please email ISM at pokerinfo@ism-agency.com

About ISM

Founded in 1996, Interactive Studio Management (ISM) is the largest agency specializing in interactive video game development and represents several of today's leading independent studios and titles. Over its ten year history, ISM has produced over a quarter of a billon dollars in video game development investments on behalf of its clients. Drawing on more than one-hundred years of direct experience in interactive product development, marketing, finance, sales, and acquisitions, ISM continues to make a powerful and lasting impact on the business of video game development. www.ism-agency.com

About Starlight Starbright Foundation

Starlight Starbright Children's Foundation is a nonprofit organization that transforms the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community, and help alleviate the pain and fear of prolonged illness. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more visit www.starlight.org.

Supporters can use PayPal's Text to Give program to donate to Starlight Starbright today. Learn more at www.starlight.org/t2g.