Miami, FL (PRWEB) March 30, 2007 -- The age-old debate over whether poker is a sport can finally be settled. Starting today, you can quench your thirst with a brand new endurance beverage designed exclusively for poker players.

Phil Hellmuth today announced his endorsement of Pro Player, an endurance beverage designed to help poker players stay focused and mentally alert during land-based and online poker tournaments.

"Pro Player is proud to be aligned with what we consider to be the finest, most successful poker player in the history of the game," stated Darin Ezra, CEO of Power Brands. "Not only does Phil Hellmuth bring his impeccable record to bear, but also a personality that is second to none in the sport today."

Hellmuth, one of poker's biggest professionals, is thrilled to put his name on a product that's designed to help players improve their game. The 10-time World Series of Poker bracelet winner endorses several other premium poker products.

"I'm excited about this refreshing product because it can truly change the way you feel during a long poker session," notes Hellmuth. "Other drinks pump you up for an hour or two and then bring you down a short time later. Pro Player pumps me up for several hours without the crash and burn, allowing me to stay focused on taking out players. It also tastes great."

Pro Player Endurance Formula was scientifically developed to help poker players maintain focus and stay sharp. Whether you're playing in a live game or online, staying focused is key.

"With Pro Player, I can almost taste my 11th WSOP bracelet," says Hellmuth.

Pro Player Endurance Formula is available online at www.drinkproplayer.com.