World leading software developer and supplier to the online gambling industry, GameAccount, has announced that it has signed a software and licensing agreement with Gala Coral, the largest integrated European Betting and Gaming group. As the latest online gaming operator to join the GameAccount skill games network in 2007, Gala Coral are welcoming this partnership with open arms.

According to Joe Coughlin, Head of New Product Development for Gala Coral E-commerce, "GameAccount was chosen after an exhaustive process investigating the experience of potential suppliers, the established player liquidity and the technical capabilities of their respective platforms". Just as enthusiastically, GameAccount Sales and Marketing Director, Dermot Smurfit, said that "We are delighted to welcome Gala Coral as our latest blue-chip licensee".

The deal will allow Gala Coral clients access to Game Account's full range of portfolio skill games, including Backgammon, Gin Rummy, multi player Blackjack, mini table tournament cash games, as well as head to head tournament cash games. Coughlin, who is also responsible for management of the group's other websites, explained that "head-to-head games broaden the demographic appeal of our online destination sites. Game Account's market-leading Blackjack tournaments are expected to naturally appeal to our online and offline casino customers. Backgammon and Gin Rummy are anticipated to offer meaningful appeal to Corals' sports-betting and Gala's bingo-playing customer demographics".

The GameAccount licensees will also benefit from the company's 2007 software upgrade, which features enhanced navigation in and around the lobby, completely new side games, and information for tournament players. However possibly the most attractive feature is the ability to register for upcoming tournaments while navigating between tables, meaning that players will be able to launch side games from the gambling lobby while still being able to view all the head to head action of various skill games. As Smurfit of GameAccount boasted, "Our corporate customers benefit from unique head-to-head gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of head-to-head games super-charged by the presence of new instant win side games to fill idle minutes".

Other companies who have also joined the GameAccount association include BlueSquare, Stan James, BoyleSports, Sportingbet, Victor Chandler, Paddy Power, and William Hill.