Yahoo! Games have been offering mystery games, skill games, board, arcade and tile games for a long time. Their introduction of card games, with a gambling element, is a new and important step for both the World Wide Web's big players (a list that includes Yahoo!, Google, AOL and others) and for the gambling world itself.

The new card games - with poker adding to the previously available blackjack - is the result of a partnership with the sports betting subsidiary of the German company FLUXX, called Jaxx UK Ltd., with Yahoo. The games are available over the portal designed for the UK and Ireland. Besides playing the actual game in its different variations, visitors can learn the basics of poker, join tournaments, enjoy promotions and all other familiar online casino features.

While the regulation efforts in the United States have seemingly put an end to the gambling activities online by Americans, or at least cooled off any plans for the future growth of the industry, elsewhere around the world, particularly in England, new online solutions and options are being thought of. Web portals are one such solution.

With millions and even billions of monthly searches performed by the portals, the traffic is a capital that is most famously used for advertising, shopping and other popular online practices. Web users search what they wish at these search engines and Web portals, and in return are open to receive the best results. These include not only the latest news and the weather forecast, but also entertainment. Enter online gambling!

Companies such as Google and Yahoo, MySpace and FaceBook too, for example, already have an advantage in the immense users of the brands. With quality software they can all develop a gaming section if they don't have one yet, or simply add a casino section to it. Just as Yahoo has now done.