Gambling group 888 was one of the biggest players on the online gambling industry ever since 1997. As such, it was hurt by the ban on Internet gaming in the United States, which US President Bush has signed into law in October 2006.

It has now been 13 months since 888 has suspended business from the US. In a report released this week, it reports an increase of 37% in revenues in the third quarter of the year - a considerable increase of over $10 million.

Down, Then Up
888 has clearly met the challenge that it was presented with by the Safe Port Act. Losing the largest market of gamblers and source of revenue, namely the US. Indeed, many investors (888 is publicly traded on the London Stock Exchange) have pulled out in a vote of no-confidence.

But clearly, confidence is regained; revenues too. Enough to earn it our Gambling Comeback of the Year title.

The Numbers Speak
888's net gaming revenue was $52.5 million, a 37% increase from last year's $38.3 million.

It also shows a 17% increase in the number of active customers, currently counting 201,811. The number of real money registered member accounts was 4.4 million, representing a 32% increase compared to the same time last year.

What's behind the comeback?
888 has gone global. Its dozens of casino games are available in 14 languages, catering to gamblers around the world. More significant is the role that the UK market has filled. Investing in bingo and backgammon, 888 now offers a more varied selection of products.

With the 2005 Gambling Act coming into force on September 2007, the company - like all gambling providers that qualify to strict regulations - was free to market its services in the country. This includes what is considered a dramatic reform: television advertising campaigns.

The new Playful Minds TV ad campaign from 888 is regarded as the cause that helped revenues grow by 37%.

A Look at Other Companies
Chief executive Gigi Levy said 888 was "very pleased." That's an understatement in the best of the English tradition. It is such in the face of the impressive numbers, as well as when compared to the competition around the company.

PartyGaming, perhaps 888's top competitor, saw an increase in revenue of 24%, though its poker business was down somewhat. It too enjoyed an increase in new players, namely of 44%.

Other companies are hurting altogether. Software developer Boss Media has reported negative numbers in its report for the third quarter. Its operating profit fell 35% to $1.84 million from last year’s $2.81 million.

Perhaps other companies should follow the successful moves, developments and marketing strategies that 888 has undertaken over the past year. Perhaps the conditions provided by the UK also prove extremely comfortable and welcoming for online gambling companies.