The large and widely watched Euroleague Basketball, has once again teamed up and renewed their official sponsorship with SportingBet for another three years. What this means for many new and returning SportingBet customers is that their streaming live odds and betting ability will continue without any hiccups as the games run on throughout Europe.

Listed on the Alternative Investment Market (AIM), SportingBet has teamed up previously with the prestigious and competitive basketball league, which as teams from over eighteen European countries under its belt. By renewing their sponsorship, it has proven to be a very lucrative partnership for both sides involved. Between 2008 and 2009, over one million basketball bets were placed on games.

Group CEO of SportingBet, Andrew McIver, states that "We offer the exclusive opportunity to watch Euroleague fixtures live from our betting site...and In:Play betting gives fans a unique opportunity to get involved with every match."

This means that for customers who chose SportingBet as their sportsbook of choice, can not only watch the game live but can also place bets simultaneously. Unique only to their site, the innovative In:Play feature gives players the ability to bet from tip-off to the final whistle, all while watching the action and not missing a second.

Add in the fact that with more than 30 different types of bets for each match, plus support in over 22 languages and spanning over 27 markets, SportingBet is not exactly a fly-by night operation that will be folding up anytime soon. That sounds like a definite win-win situation to us.