BSkyB's betting division, Sky Betting and Gaming are buddying up with iovation to help them minimize charge-backs and ensure compliance across their range of gaming sites.

Improving Player Protection
iovation's device reputation service will be used by sites such as Sky Vegas, Sky Poker and Sky Bingo to reduce revenue losses through fraud and add an extra level of safety to enhance player protection.

According to Bernard Casey, Head of Gaming Operations at Sky Betting and Gaming, "We reviewed several fraud mitigation tools and found iovation to be highly effective at identifying and preventing fraud. Not only that, the service is completely transparent and doesn't impede the customer's activity across any of our e-gaming products. We're excited about participating in iovation's global fraud community and stopping fraud within the entire industry."

Reducing Online Fraud
The Sky sites can be played or viewed both online and through Sky's set top box.  The introduction of iovation's reputation manager system will result in the real time management of transactions as well as a tool to help them identify suspicious behavior.

iovation's product is used at retail sites as well as online casinos and has been successful in identifying and shutting down fraud schemes and other organized criminal activity.