The "ultimate quality stamp of approval" has
been signed, sealed and delivered as PartyGaming has
partnered with Virtue Fusion Alderney to front their newly launched Swedish
online bingo site, Foxy Bingo. Seems like the Party is
moving into Scandinavia on a fast track towards bingo players and their havens
on the online world.
When asked why they chose Virtue Fusion Alderney, PartyGaming
responding by saying that with their extensive bingo content, "speed to
market" abilities and a large liquid European prize pool, it was the most
logical choice. This is true as Virtue Fusion Alderney has long been the
leading developer and licensor of internet bingo products.
Virtue brings in over 30,000 players per day and a monthly pool of money that
totals more than €100m ($137m, £88m) in stakes each month. This is no small
change for PartyGaming, who has suffered some previous setbacks before in their
history. However, with the recent acquisition of UK-based CashCade (who also
owns the Foxy brand), PartyGaming hopes to dig their talons in deep in the
European online bingo scene.
For die-hard PartyGamers this is just another place to lay their head down and
take up residence. What will it mean for future profits and players? Only time
will tell, but we sure like what we're seeing so far; strong alliances, strong
content and strong prize pools. Sounds like a foxy deal to me.