YouTube, the Internet's largest online video website, could be about to open the door to gambling advertisements after amending its terms and conditions.

The site, which was created in February 2005, was later bought by Google and today is the third-most popular website in the world after Google and Facebook, has for two years been relaxing its policy on online gambling.

In October 2008, the ban on online gambling that was written into its AdWords Policy was removed, paving the way for this latest move to allow advertisements from industry operators.

Under the new terms and conditions, licensed online gambling operators that will be permitted to advertise on the site include, but are not limited to: "Online casinos, sports books, poker, and sites that provide tips, odds, and handicapping."

However, the online gambling ads will only be permissible for licensed entities located in Britain, Italy, France or Spain, and only from "licensed entities that have been previously approved through the appropriate AdWords application process, provided that those ads are not targeted outside the permitted locations."

In addition to the YouTube site pages, licensed companies will be allowed to run their advertising campaigns on their own channels. YouTube users will have to verify that they are over the age of 18 before being permitted to view the ads.

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